Monday, February 6, 2012

Michel Teló Catches Global Fame

Sertanejo universitário
star Michel Teló has scored a global hit with the single "Ai Se Eu Te Pego" (“Oh, if I Catch You”), which has gotten millions of views at You Tube. Since September, the song has been listed #1 in at least nine European countries, according to the Feb. 4 Fox News Latino article Brazil's Michel Telo Becomes an International Country-Western Star, which quotes my Brazilian Sound co-author Ricardo Pessanha. I find the song annoyingly simple and repetitive, with an uninteresting melody. But simple + repetitive + a sexual theme often translate into worldwide success. Showing lots and lots of beautiful women in the audience for the music video, a few making provocative gestures, boosts online hits and sales as well.

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